Once known as a peddler of chintzy crap like Sepultura "jams" and Prong hockey jerseys, metal merch icon Blue Grape will be reborn as a cutting edge streetwear brand in spring of 2010. In fashion, what's old is new again when a brand takes something classic from the past and revitalizes with a contemporary twist. 80s references dominated the past few years, with more neon and skinny jeans than you can shake a stick at on store shelves everywhere, but the hottest new brands are exploring new territory.
Trendsetting brands like Warriors of Radness are breaking new ground by moving past the 80s drawing from the early 90s, referencing brands like LA Gear, Gotcha and Chess King. They are doing great work, but Blue Grape is truly ahead of the curve: they are the first brand to bring mid/late 90s metal style to the world of streetwear. Look out 55DSL, here comes Blue motherfucking Grape!! We are thrilled to provide you with an exclusive glimpse at their upcoming Spring 2010 collection. We think you will be seeing a lot more coverage of this hot new brand in the near future, so if you see this shit reposted on Hypebeast or High Snobiety, remember that you read it HERE first!
Check out our previous coverage of Blue Grape, and thanks again to our informant only known as "Green Rage" for the inside info! Click any of the images for larger versions.
The collection's flagship items are a full line of premium Soulfly SKUs. This shit is off the hook and will definitely be turning heads!!
Getting classic, authentic 90s licenses like Fear Factory was a real coup for the new Blue Grape- hats off to their acquisition team!!
Nothing says true 90s metal fashion like a Fear Factory gas station shirt! Put this guy on and you'll feel like an extra on the set of the video for Deftones "Bored" or Downset "Anger."
Blue Grape's Machine Head SKUs take you back to the good old days when Robb Flynn was "the guy from Vio-Lence," not the namesake of a tragic disease that causes the afflicted to grow colorful facial hair and wear Affliction gear.
Remember the 1999 Earth Crisis/Sepultura tour? This shit will instantly transport you backstage where you can watch Igor and Andreas practice jiu jitsu on gymnastics mats before their set, Karl and Ian from ExC try to find a strip club, and Scott pens the riffs that would go on to become the band's defining moment, "Slither."
And look at the fucking collar!! I almost can feel its stiff, cheap fabric scratching the shit out of my neck right now.
What are your thoughts on the NEW BLUE GRAPE??
Are you as excited as we are to see Blue Grape reborn as a streetwear brand? Do you think the kids will be into it? Will they join the ranks of Vision Street Wear, Maui & Sons, and British Knights as forgotten brands of yesteryear who get a second lease on life, or will they just go back to making Methods of Mayhem keychains? Should they sign up Revok and Toomer do do some signature-edition Copshootcop ringer tees?